Petrol Ofisi Returns to Motorsport
Continuing its investments across different areas of sport under the "Ready from Today to Tomorrow" vision, the Petrol Ofisi Group has signed a three-year agreement with the Turkish Automobile Sports Federation (TOSFED) and become title sponsor of the Turkish Rally Championship through its Maxima passenger car motor oil brand. Through this partnership, Maxima will take Petrol Ofisi's contribution to the automotive sector beyond supplying high-technology products, helping to develop motorsport in Turkey. The Petrol Ofisi Maxima 2023 Turkish Rally Championship, which starts with Rally Bodrum on 14-16 April, will consist of seven rounds held in Muğla, Bursa, Eskişehir, Kocaeli, Istanbul, Aydın and a new province that will host the 100th Anniversary Rally.
Assessing the new partnership, Petrol Ofisi Group CEO Mehmet Abbasoğlu said: "Sport plays a critical role in our country's socio-economic development. As we take our leadership in the lubricants sector into its 13th year, we are delighted to add rallying, a sport whose spirit is endurance, dynamism and performance, to our social investments for the future, and to be title sponsor of the Turkish Rally Championship with our Maxima brand. On this occasion, I would also like to offer our heartfelt thanks to TOSFED, which makes a great contribution to motorsport in Turkey, and to its esteemed president Eren Üçlertoprağı and his management team."
Petrol Ofisi Group CMO Sinan Seha Türkseven added: "With our 'Ready from Today to Tomorrow' vision, we are continuing our social investments supporting inclusion in society without slowing down, in the 100th year of our Republic. Maxima lubricants, which have set many firsts in their sector, represent performance and quality in the eyes of consumers. With Maxima, renewed with the Adaptech technology we developed at the Petrol Ofisi Technology Centre, POTEM, and a perfect match for the spirit of rallying, we aim to give competitors and rally fans unforgettable moments. We cannot wait to watch the exciting moments of the Petrol Ofisi Maxima 2023 Turkish Rally Championship."
Commenting on the sponsorship, TOSFED President Eren Üçlertoprağı said they were delighted that the Petrol Ofisi Group is supporting motorsport: "We are extremely happy to have Petrol Ofisi, one of our country's best-established brands and a major supporter of motorsport from the past to the present, with us. This long-term agreement shows how much confidence there is, both in our federation's management and in motorsport as an effective marketing platform. We believe that Petrol Ofisi Maxima will strengthen the Turkish Rally Championship with both its name and its brand value, and that our partnership will develop through different projects in the coming period."
The Petrol Ofisi Maxima 2023 Turkish Rally Championship calendar is as follows:
14-16 April Rally Bodrum
20-21 May Yeşil Bursa Rally
10-11 June Eskişehir Rally
2-3 September Kocaeli Rally
30 September-1 October Istanbul Rally
28-29 October 100th Anniversary Rally
18-19 November Aegean Rally
